Sellers are always looking for ways to boost the appeal of their home. One of the best ways to do that is to make sure it’s seen by buyers. In today’s high-tech world, getting noticed can be tricky but if you use good tools, hire professionals, and stay ahead of the rest, you’ll find that your home may get more buyer traffic and even sell for more money. Homes that feature high-quality photos are 60 percent more viewed than those without images or video. Here’s why sellers must use top quality photos and videos to tell a story about their home and showcase it to buyers
Before you spend your afternoon lighting sugar-cookie-fragranced candles or baking for hours to have an inviting aroma wafting throughout your newly listed home for sale, read this.
A new study by Eric Spangenberg, dean of the college of business at Washington State University, shows that home aromas may not always produce the expected desire.
It seems that some aromas can have a direct impact on people’s tendencies to spend. The professor studied responses of 402 people browsing in a home-decor store in Switzerland over a nearly 20-day period two years ago. When an aroma consisting simply of orange filled the store, shoppers spent 31.8 percent more. But add scents like green tea, basil, and complex blends of orange and the shopping spree decreased. Read the full article…